Dig Into the Details

In the business world there are no guarantees. The gold standard or industry dominant company could last years, maybe even decades, but not forever because there are so many forces at play. The NFL is the 800 pound gorilla in the sports industry, but are they guaranteed to stay on top, absolutely not. Their marketing scheme is second to none, when they enter a market they imbed directly into the community, they brand their top players as icons and warriors. These details are essential and keep them at the top of the food chain. As with any new business or franchise, having the details ironed out is critical to working your way to the top.

Find a franchise that has these details confirmed and vetted for every segment of the business. Also have a mechanism to review, adjust and change as the market or industry moves in a different direction. Stay on your toes and partner with the right brands, as your future depends on it.